care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands. For example, a travel influencer may be compensated with a complimentary hotel stay. Checking 1 x 20,’in before starting, 1x in the middle, and 1x towards the end gives me enough info I need but also doesn’t mentally pulled me out. Instagram Posts are more easily shareable. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”. Look for an influencer that will advocate for your brand with excitement, authenticity, and creativity. The power of instagram influencer marketing is there for brands willing to do the work. Many times it’s someone we know or follow online or in-person. Enter influencer marketing on Instagram. The influencer has a large following with clear signs of impact. Keep in mind the metrics will vary depending on the goals you had for the campaign. Truth be told, I could probably write an entire blog post on all the answers I’ve received. When strategising an influencer marketing campaign, it’s therefore important to make sure your brand image complements the influencer you’re looking to reach out to! Download a PDF version for easier offline reading and sharing with coworkers. Unsubscribe at any time. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend. Influence is not a new concept, but its transformation continues to carry ecommerce growth to new heights. Look for quality … – Roll call: who on here uses a Freestyle Libre product and how has it helped your workouts? Collectively takes a different approach to influencer marketing services. Nano-influencers have typically less than 10,000 followers and resemble everyday people – like your family and friends. Instagram influencer marketing has helped some stores skyrocket their sales overnight – it’s that powerful. our @summerfridays R+R mask is like a face mask and a face oil had a baby whenever I use it my skin is instantly glowing, brighter and so supple .. it’s so special! The Influencer Marketing … with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. non-profit campaign). While it’s still a mystery as to how one can make it onto the Explore page, it’s a big win if you can. By measuring engagement rates of influencers, you can identify a genuine following – which is more likely to translate into increased traffic and conversion for your brand. Haha) provides 2-3g of plant based protein and it comes in two yummy varieties: Almond Butter Covered Almonds and Cashew Butter Covered Cashews. Follower count is no longer the measurement to scope out influencers. Macro-influencers have between 100,000 and 1 million followers. Sign up for our weekly newsletter. The brand was completely built from social media influence. Join 50,000 others getting the latest social media news, insights and trends every week with Hopper HQ's Trending newsletter. Depending on your brand’s resources, you may follow a specific method to sourcing your influencers. Historically, brands have targeted messaging at consumers… for travel influencers, this includes things like airline and hotel fees). This means influencers, your brand ambassadors, can use their creative freedom to integrate your product into their daily lives, showcasing it in a medium they deem the best fit. #CoveredbyJustins #sponsored #sogood #plstry #yrwelcome, A post shared by REMI ISHIZUKA (@rrayyme) on Jun 30, 2019 at 3:58pm PDT. From a brand perspective, it is much more cost-effective to partner with a nano-influencer. Rather than … Explore frequently discussed topics on their Instagram feed. It’s important to understand what type of influencer will work best for your brand (taking into consideration both budget and relevance). Here are some ways you can scope out brand fit with a potential influencer. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell. If you found your partnership to be successful and positive, make sure you continue to facilitate the partnership in the future. That’s right, while celebrities and public figures (like macro- and mega-influencers) still hold influence, it’s nano- or micro-influencers’ audiences that can maximize ROI for your brand. With 800 million active users, Instagram has become the platform of choice for influencer marketing. how long will it take, what is needed to create the post). That LA summer gloom ⛅️ is officially in full swing and there is no better way to enjoy that peak of ☀️ around 4PM than with a @muralcerveza. Most of her collaborations are with beauty and fashion brands – like Omega. This group of influencers have gained popularity from both brands and consumers in the past year for various reasons: In simpler terms, consumers feel recommendations from nano-influencers are more genuine, whereas a celebrity endorsement or high-paying advertisements can feel like a pure digital marketing tactic. To give an idea of numbers in the Instagram influencer marketing world. In general, influencer marketing is less popular on Facebook and Twitter. The power of influencers is rising and will considerably change the way consumers shop. By finding the perfect brand fit, your influencer partnership seem more authentic and genuine from a consumer’s perspective and in turn will add more ROI potential to your campaign. Instagram influencers have grown large audiences who, when shown the right … Did they follow the content requirements? I will be partnering with @aerie as an #AerieAmbassador for the upcoming year ✨ I'm beyond thrilled to be part of the #AerieREAL campaign it means I am committed to no retouching, and I get to be surrounded by and celebrate women of all backgrounds and body types. Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. I learned that while still small, my high engagement rate, authentic voice, and robust influence in my niche stood out. An influencer, often times referred to as a blogger or content creator, is a trusted resource with a significantly engaged following on social media who shares genuine opinions and information on various topics, products and services that interest them via social media, a website or blog. She commonly shares content related to the brand on her account. I remember having to push through a soccer game the best I could, even though my legs felt heavy like lead from a high blood sugar. The fact that we click ‘Skip Ad’ on YouTube the second it becomes available, and even pay for the privilege of not being sold to with services like Spotify Premium highlights this. Influencers today must combat industry competition by offering a genuine, more niche-focused perspective on some of the highest converting categories across the world, like fashion. ✨ Shop now link in bio or KylieCosmetics.com , A post shared by Kylie ✨ (@kyliejenner) on Jul 10, 2019 at 3:09pm PDT. With each, they also can choose if they want to upload photo content (the more popular option) or video content. Are they quick to respond or do they take days to get back to you and provide very little information? This can help save you time (and money)! In an effort to advertise its online … Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. Why Instagram Influencer Marketing Works Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns. Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. The suggestions and examples … When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. Thanks to their leading influencer marketing shopping app, LIKEtoKNOW.IT, working with rewardStyle is a great choice for brands looking to increase sales via influencer marketing. Getting Started with Instagram Influencer Marketing So if Instagram is such an effective platform for working with influencers, it’s a great idea to get started using the platform for your influencer marketing campaigns… A recent Statista survey found that brand awareness is the leading goal for brands using influencers in their marketing strategy. I will never forget getting invited to my first major influencer event – at just 990 followers on Instagram. With the use of influencer marketing on Instagram, referral traffic to ecommerce websites has skyrocketed. Celebrating with the @omega #moonwatch ✨ the first watch worn on the moon! #austinblogger #fourthofjuly #happybirthdayamerica #simplejewelry #daintyjewelry #twentysomething #atxliving #styleme, A post shared by beatriz estay | austin, tx (@theletter_bea) on Jul 3, 2019 at 6:30pm PDT. All together, these two age groups consist of 71% of Instagram’s active user base. Brands that compliment your product? For example, the beauty industry charges on average £162 per 100,000 followers for a single post. Sazan, the fashion influencer, began her blog long before influencer marketing took the world by storm. After working at a marketing agency, facilitating Instagram influencer marketing partnerships with some of America’s leading brands, I personally became invested in this strategy. Sometimes these influencers can be celebrities, but often are just micro-influencers who have continued to grow their following base. Second – the coveted Instagram Explore page. While it’s easy to send them an Instagram Direct Message, you can find their contact information in their profile biography. Going hand in hand with this is that the influencers make their own content for a brand, hence why it’s often referred to as a ‘partnership’ or a ‘collaboration’, rather than them simply posting a photo the brand sends them. ⭐️Read the other top takeaway from our influencer event here ⭐️. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. She was in charge of scouting influencers for the brand. When we are looking for recommendations, who do we go to? Influencer marketing is nothing new. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Instagram posts featuring your brand, product or service is a mid-range expense that can start around $200-$300 for nano- and micro-influencer – and add up to (hundreds of) thousands of dollars for macro- or mega-influencers. Influencer marketing is perfect for creating buzz on Instagram. #RRmask, A post shared by Marianna Hewitt (@marianna_hewitt) on Jul 25, 2019 at 7:18am PDT. Anheuser-Busch invited me to their Influencer Holiday Night to promote the St. Louis-based company’s famous Brewery Lights season. Maximize influencers as a marketing tool for your business by paying close attention to engagement rate. expected to reach $8,080 billion USD by 2020, photo content (the more popular option) or video content, leader in influencer marketing solutions by Forrester, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses), Evolving Ecommerce: 14 Trends Driving Online Retail In 2020, How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020). Data or it didn’t happen, right? We experience this often through sensory marketing. In addition, influencer marketing … Here are examples of some metrics you should measure with an influencer marketing campaign. Paid compensation is when a brand pays the influencer to promote their brand, products or services based on predetermined rates that work with the brand’s marketing budget. When negotiating rates, be sure to set a desired ROI metric. Google searches for “influencer marketing” have grown by 1500% over 3 years and you can bet it’s with good reason. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020.Â. The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. Real-time content (like Instagram Stories or Live) and high-quality posts (featuring images or videos) give consumers multiple ways to engage with an influencer. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Bloglovin talked to 2,500 micro-influencers and found that Instagram is … Blame it on our senses, but the more interaction we have with a product, the more familiar, comfortable and confident we feel purchasing it. From a consumer perspective, nano-influencers are increasingly gaining more trust in the market and recommendations made are in turn more powerful. . Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilise Instagram influencer marketing for their industry and target demographic.Â. ), Sales (conversions and revenues generated), Follower count (did it increase significantly?). Third – the algorithm. Pinterest, Twitter, Snapchat, Facebook, LinkedIn, and other social networks). Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. If you are interested in learning more about influencer marketing or my blog, The Letter Bea, feel free to connect with me! Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products. From our Rich List methodology and data, we found that many collaboration deals are worked out by 100,000 followers. Their niche focus and smaller community create a larger sense of transparency and authenticity. Type 1 Diabetic health coach, Lauren, frequently shares her journey with her chronic illness. To set the stage, let’s look at the growth numbers: The facts are clear – Instagram influencer marketing is not going away anytime soon. Ultimately, they have our best interests at heart. With over 1 billion monthly active users (and more than 500,000 of them active every day), it’s no surprise that social media influencers use Instagram as their primary platform. See if they’ve worked on influencer campaigns in the past and look at the kinds of products or brands they promote, this will help to inform if they would be a good fit for your company. Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or their feed. Here are some Instagram influencer marketing examples from nano-influencers we love: Proof that nano-influencers can land partnerships with brands that boast nearly half a million followers. It’s a new concept built on an old foundation. Food & drinks and consumer electronics fall closely behind. Categories where consumers are more likely to convert are also categories that have heightened influencer competition. I’m ready to set the facts straight and put the marketing strategy into simple terms. They are stain and scratch-resistant which means you can enjoy your kitchen without worry. If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio. This is mostly thanks to the strong relationships they build with their followers. In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals. So pass it along: Instagram influencer marketing is here and taking the marketing world by storm. Engagement rate on campaign deliverables. What’s not to love?! In addition to the creative options behind the social media channel, today’s consumers know how to use Instagram to find the right influencer to follow, using hashtags, in their niche. Social Sensei is the leading Instagram influencer marketing agency. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign.Â. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Instagram provides various ways for consumers to find and engage with niches that interest them. Influencers with a smaller number of followers experience higher engagement (like number of likes). Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration. rewardStyle is known as the leading influencer marketing monetization platform – around the world. There’s no strict criteria for being classed as an Instagram influencer. So, let’s ask the question. The influencer cares about the impact you make (e.g. When you evaluate the campaign, don’t just look at metrics – but the actual relationship between your brand and the influencer. Sponsored offline event with an influencer appearance (e.g. ‍♀️ What are you picking up?! Influencers are trendsetters more than brands are, so let them take your branded hashtag and run with it. This will give you a full scope on the success of the campaign. People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. Contrary to popular belief, an influencer doesn’t need to have a large following on their Instagram account. This gives brands an easier way to tap into their target market. Although it feels like it’s changing by the day, the Instagram algorithm is designed to show users content they are highly likely to engage with. Posts last forever, while Instagram Stories are temporary. There I sat next to some of the city’s top influencers – wondering, quite honestly, how I scored an invitation. Additional usage rights (e.g. Say formaggio! Makes sense, right? 36.2k Followers, 3,980 Following, 121 Posts - See Instagram photos and videos from Influencer Marketing Hub (@influencermh) – @abbottglobal #teamfreestylelibre Visit www.freestylelibre.us/safety-information.html for safety information. On The Letter Bea, I talk a lot about fashion and lifestyle, but always integrate my life with Type 1 Diabetes into the mix. Named in the Top 5 Most Popular Social Media Marketing Software list 2018. At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year! Micro-influencers have less than 100,000 followers and are often known as an industry expert or topic specialist in a specific niche. Is there any other areas of influencer marketing you’d like to know more about? Founder and CEO of Create & Cultivate, Jaclyn, is always promoting brands that fit the lifestyle of the ultimate #girlboss. In the early days, it might have been enough for a brand to. Depending on who you ask, you may get various opinions on influencer marketing. Micro influencers are likely to manage themselves, so contact them through the email on their profile or send them a direct message within Instagram. Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with. This marketing strategy is a brand’s early step to creating an engaged relationship with consumers. A key takeaway: Instagram content is the key to making the magic happen. This will help control costs and keep your influencer partnership in line with the goals for the campaign. Who are these influencers? , ensuring that the followers are truly interested in what the influencer is posting. Let us future-proof your backend. Take your time finding the right influencers. (like engaging in conversation about the brand in the comments), Did the influencer share any feedback (e.g. It has turned into a marketing powerhouse due to features like Instagram Stories and the power of Instagram influencers.. I’ll take you one step further than a case study and tell you why Instagram is the best social media platform for influencer marketing campaigns. How To Launch A Successful Influencer Marketing Campaign On Instagram If you want to grow your reach, following and engagement on Instagram, consider launching an influencer marketing … Let us know in the comments! When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots. It is easier to capture engagement (likes, comments, and shares) on Instagram Posts. Cheq, a cybersecurity company focused on the digital media space, recently released a report that found this type of fraudulent activity cost advertisers $1.3 billion in 2019 alone. When searching a hashtag, consumers have instant access to any post that has used it. In all transparency, when I started my blog, I never thought twice about what platform I’d use for my main social strategy – it was always Instagram. I’m wearing the FreeStyle Libre 14 day system and with a simple scam I know what my glucose level is and what direction it is going. Different than nano-influencers, a micro-influencertarget audience is more niche and focused. wanting to collaborate again in the future). There are 1 billion monthly active Instagram … It makes sense, however they have become very easy to spot and don’t actually start genuine conversations!Â. If you missed it last time, then today I’m showing off even more of the kitchens that I designed for the #fabfive from @queereye. Along with YouTube, Instagram is playing a pivotal role in the success of influencer marketing, and the two platforms will continue to see more influencer marketing in the future. Here is another view of each of the spaces I created using @coriandesign newest aesthetics. Joined Jun 14, 2015 Messages 10 Reaction score 2. hey guys i want to advertise my clothing brand on instagram do i just choose an Influencer … Then reach out to them! Musical.ly , now Tiktok, is a massive social media platform that is getting more and more popular for influencer marketing. We wont send you any spam. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. For example, if you follow a travel blogger for their beautiful photos or funny captions, and they post about an airplane pillow that gave them the best night’s sleep on a long haul flight, you’re more inclined to remember the brand and buy it for your next holiday because you like and trust them. Beatriz is a Content Marketing Manager at BigCommerce and the fashion and lifestyle influencer behind The Letter Bea, an Austin, Texas based blog. And finally, check out which type of posts they’re excelling at (i.e. You can think of it as a digitized form of word-of-mouth recommendations. Her line – Kylie Cosmetics. Now, conversations between brands and consumers have become so fluid that products take on a human-like persona to communicate their value proposition. Back to step one: research. Remi, a fitness and wellness influencer, is another great example of influencers working with brands that match their niche. Instagram is also a great platform for executing your influencer marketing campaign because influencers prefer it. Any user who has a fairly high, engaged following — of people who. It’s hard to believe Instagram started in 2010. Enter influencer marketing on Instagram. To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post. With 800 million active users, Instagram has become the platform of choice for influencer marketing. While there are specific rates for each story, many influencers include Instagram Stories as part of a package deal. You may be working with them on a specific post, but the influencer is then answering questions and encouraging their followers to shop your brand. My Under The Sea #SummerCollection is available NOW! Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. By @Nicola_HHQ, 'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing, best performing brands in influencer marketing, Read the other top takeaway from our influencer event here. #ad #LaVidaMural, A post shared by Jaclyn Johnson (@jaclynrjohnson) on Jul 10, 2019 at 5:40pm PDT. @albionfit #albiongirlstrip #goingplaces, A post shared by SARA (@saracovey) on May 25, 2019 at 3:52pm PDT, Lauren Bongiorno x Abbott Freestyle Libre. Make sure you can rely on clear communication from a potential influencer. Are they competitors? But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer. Distribution of sponsored content on Instagram is a massive social media channel leaders shaping. And recommendations made are in turn more powerful had its fair share of criticism in recent years to respond do! Influencer, is a brand ’ s early step to creating an engaged relationship focus and smaller create. Space for brand ambassadorship, with influential users authentically recommending products and services to their high engagement rates lower! Ways you can stop with just 2,000 followers and micro-influencers have the smallest amount of to! S say your goal is to influencer marketing instagram ROI which celebrities and public figures we are fans.... 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